Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Scope's Bold New Bottle Shapes - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Scope’s Bold New Bottle Shapes

The mouthwash brand gets a packaging makeover.

Author Image

By: Jamie Matusow

Editor-in-Chief

P&G gave the Scope mouthwash brand a packaging makeover. Consumers will certainly notice the new eye-catching curvy bottles and caps on store shelves, which will no doubt help the brand stand out amongst competitors.

All 3 Scope varieties, Outlast, Dual Blast and Classic, will tout the new user-friendly packages, which are thoughtful designs. Outlast and Dual Blast’s new bottles have a long, narrow neck, which looks like it makes the bottle easy to grip. Classic has an ergonomic indentation — perhaps in an effort to inspire consumers to pick it up more often.

P&G’s marketing team has branded the new look with a new persona, “Courage Encouraged.” The brand’s new marketing message intends to inspire users to feel like they have “kiss-ready confidence” after using Scope.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters